English Today

Lollibop Festival website:

 The key to this website is that is is aimed at both children and their parents at the same tine. As a consequence, the website has a colourful and exciting appearance. The purpose of the site is also a mix of informative and entertaining, getting their target audience interested in the festival whilst also giving key information in an easily accessible format.
 Things to look for include; the wide range of child friendly images that allow the younger audience an understanding of what to expect without being dull, the subtle inclusion of useful links for the parent with little time to spare and the mixture of attention grabbing language that remains short and snappy.

Sneinton Festival poster:

 This poster is clearly aimed far more at an older audience; it's muted colours and less cluttered appearance indicate that it's purpose is to deliver information in a quick and effective way. The poster relies on black and white alternated text deliver the information in a simple language with the occasional adjective as promotion. The inclusion of 'Amy' s a contact makes this poster feel more friendly and intimate.
 Things to look for include; the personal pronoun in the title, the circular layout and colour co-ordination between the text and the image which lends a sense of cohesion, the instructional language with well judged information for parents and adults.